Wholesale
Carry Mi’Çhella.
Put something on your shelves they’ll come back for.
Apply to become a retail partner
Who we partner with
For retail partners
Why Mi’Çhella
works at retail.
Premium positioning
$48–$52 individual MSRP with luxury packaging and storytelling.
Healthy retail margin
Suggested wholesale pricing supports approximately keystone retail economics before retailer-specific expenses.
Replenishable body care
Body Butter and Body Oil are consumable products designed to become part of a recurring body-care ritual.
Simple selling story
Butter first. Oil second. One complete ritual.
We help you sell it.
Approved retail partners may receive:
- Product education
- Professional product imagery
- Social media assets
- Brand storytelling
- Merchandising guidance
- Launch materials
Suggested economics.
Golden Hour Body Butter
MSRP
$52
Suggested wholesale
$26
Golden Hour Body Oil
MSRP
$48
Suggested wholesale
$24
Proposed opening minimum
$300
Proposed reorder minimum
$200
All wholesale pricing and minimums are proposed and subject to final retailer approval and terms.
Independent Retailer application